PLG / PLS Diagnostic Checklist
Is your product truly driving growth?
The PLG / PLS Diagnostic Checklist is a strategic self-assessment tool for SaaS CEOs and founders aiming to align product with revenue. Built for companies in the $1M–$30M ARR range, this diagnostic helps you evaluate the strength of your product-led growth (PLG) and product-led sales (PLS) engines — and spot where momentum is leaking.
Inside, you’ll find 24 essential checkpoints across onboarding, conversion, expansion, and GTM alignment. Whether you're optimizing a self-serve funnel or supporting an outbound sales team, this tool helps you identify the product gaps that stall revenue — and highlights the levers that accelerate it.
Is your product truly driving growth?
The PLG / PLS Diagnostic Checklist is a strategic self-assessment tool for SaaS CEOs and founders aiming to align product with revenue. Built for companies in the $1M–$30M ARR range, this diagnostic helps you evaluate the strength of your product-led growth (PLG) and product-led sales (PLS) engines — and spot where momentum is leaking.
Inside, you’ll find 24 essential checkpoints across onboarding, conversion, expansion, and GTM alignment. Whether you're optimizing a self-serve funnel or supporting an outbound sales team, this tool helps you identify the product gaps that stall revenue — and highlights the levers that accelerate it.
Is your product truly driving growth?
The PLG / PLS Diagnostic Checklist is a strategic self-assessment tool for SaaS CEOs and founders aiming to align product with revenue. Built for companies in the $1M–$30M ARR range, this diagnostic helps you evaluate the strength of your product-led growth (PLG) and product-led sales (PLS) engines — and spot where momentum is leaking.
Inside, you’ll find 24 essential checkpoints across onboarding, conversion, expansion, and GTM alignment. Whether you're optimizing a self-serve funnel or supporting an outbound sales team, this tool helps you identify the product gaps that stall revenue — and highlights the levers that accelerate it.
Format: PDF (Instant Download)
Length: 6 pages
Author: James Colgan, Founder of Beyond the Build
Included:
Product-Led Growth (PLG) checklist
Product-Led Sales (PLS) checklist
Strategic Clarity section
Self-scoring framework
Guidance for next steps
Who It’s For:
SaaS founders and CEOs ($1M–$30M ARR)
Product and GTM leaders at startups and scaleups
Teams bridging product-led and sales-assisted growth
Investors and advisors seeking to assess product-revenue alignment
Price: $0 (Free)
Delivery: Instant digital download
Follow-Up: After completing the checklist, you’ll have the option to book a focused diagnostic session with Beyond the Build - a high-impact conversation designed to help you turn insight into action.