Building Your Product-Led Growth Company: Full Playbook

$49.00

A Strategic Playbook for Scaling SaaS from zero to IPO

This comprehensive playbook is your strategic guide to building, scaling, and optimizing a high-performing product-led growth (PLG) engine. Developed by James Colgan - former product executive at Microsoft, Slack, and Spendesk - this framework walks you through 10 stages of growth, from early founder-led discovery to multi-product expansion and IPO readiness.

Designed for modern SaaS leaders, this playbook outlines the exact metrics, motions, and organizational shifts required to evolve from reactive execution to repeatable, revenue-driving systems. It includes real-world case studies, data-backed benchmarks, and practical guidance for aligning product, marketing, sales, and customer success teams around sustainable growth.

Whether you’re searching for product-market fit or preparing for your next funding round, this playbook equips you with the tools to scale confidently, efficiently, and with clarity.

A Strategic Playbook for Scaling SaaS from zero to IPO

This comprehensive playbook is your strategic guide to building, scaling, and optimizing a high-performing product-led growth (PLG) engine. Developed by James Colgan - former product executive at Microsoft, Slack, and Spendesk - this framework walks you through 10 stages of growth, from early founder-led discovery to multi-product expansion and IPO readiness.

Designed for modern SaaS leaders, this playbook outlines the exact metrics, motions, and organizational shifts required to evolve from reactive execution to repeatable, revenue-driving systems. It includes real-world case studies, data-backed benchmarks, and practical guidance for aligning product, marketing, sales, and customer success teams around sustainable growth.

Whether you’re searching for product-market fit or preparing for your next funding round, this playbook equips you with the tools to scale confidently, efficiently, and with clarity.

Format: PDF (Instant Download)

  • Length: 31 pages

  • Author: James Colgan, Founder of Beyond the Build

  • Included:

    • The 10-stage PLG framework with clear phase-by-phase guidance

    • Case studies from Microsoft, Slack, and Spendesk

    • Benchmarks for NRR, CAC Payback, and PQL conversion rates

    • Actionable metrics to align product and GTM execution

    • Strategic recommendations for investor-readiness and scale

  • Who It’s For:

    • SaaS founders and CEOs navigating early to late-stage growth

    • Heads of Product, Growth, and Marketing building a PLG motion

    • Investors, advisors, and operators supporting GTM transformation

  • Price: $49 (one-time purchase)

  • Delivery: Instant digital download

  • Follow-up: Includes an invitation to schedule a free 30-minute strategy call with our consulting team