Ten Steps to Building Your Product-Led Growth Company
A Strategic Playbook for Scaling SaaS from zero to IPO
This comprehensive playbook is your strategic guide to building, scaling, and optimizing a high-performing product-led growth (PLG) engine. Developed by James Colgan - former product executive at Microsoft, Slack, and Spendesk - this framework walks you through 10 stages of growth, from early founder-led discovery to multi-product expansion and IPO readiness.
Designed for modern SaaS leaders, this playbook outlines the exact metrics, motions, and organizational shifts required to evolve from reactive execution to repeatable, revenue-driving systems. It includes real-world case studies, data-backed benchmarks, and practical guidance for aligning product, marketing, sales, and customer success teams around sustainable growth.
Whether you’re searching for product-market fit or preparing for your next funding round, this playbook equips you with the tools to scale confidently, efficiently, and with clarity.
A Strategic Playbook for Scaling SaaS from zero to IPO
This comprehensive playbook is your strategic guide to building, scaling, and optimizing a high-performing product-led growth (PLG) engine. Developed by James Colgan - former product executive at Microsoft, Slack, and Spendesk - this framework walks you through 10 stages of growth, from early founder-led discovery to multi-product expansion and IPO readiness.
Designed for modern SaaS leaders, this playbook outlines the exact metrics, motions, and organizational shifts required to evolve from reactive execution to repeatable, revenue-driving systems. It includes real-world case studies, data-backed benchmarks, and practical guidance for aligning product, marketing, sales, and customer success teams around sustainable growth.
Whether you’re searching for product-market fit or preparing for your next funding round, this playbook equips you with the tools to scale confidently, efficiently, and with clarity.
A Strategic Playbook for Scaling SaaS from zero to IPO
This comprehensive playbook is your strategic guide to building, scaling, and optimizing a high-performing product-led growth (PLG) engine. Developed by James Colgan - former product executive at Microsoft, Slack, and Spendesk - this framework walks you through 10 stages of growth, from early founder-led discovery to multi-product expansion and IPO readiness.
Designed for modern SaaS leaders, this playbook outlines the exact metrics, motions, and organizational shifts required to evolve from reactive execution to repeatable, revenue-driving systems. It includes real-world case studies, data-backed benchmarks, and practical guidance for aligning product, marketing, sales, and customer success teams around sustainable growth.
Whether you’re searching for product-market fit or preparing for your next funding round, this playbook equips you with the tools to scale confidently, efficiently, and with clarity.
Format: PDF (Instant Download)
Length: 31 pages
Author: James Colgan, Founder of Beyond the Build
Included:
The 10-stage PLG framework with clear phase-by-phase guidance
Case studies from Microsoft, Slack, and Spendesk
Benchmarks for NRR, CAC Payback, and PQL conversion rates
Actionable metrics to align product and GTM execution
Strategic recommendations for investor-readiness and scale
Who It’s For:
SaaS founders and CEOs navigating early to late-stage growth
Heads of Product, Growth, and Marketing building a PLG motion
Investors, advisors, and operators supporting GTM transformation
Price: $49 (one-time purchase)
Delivery: Instant digital download
Follow-up: Includes an invitation to schedule a free 30-minute strategy call with our consulting team