Building Your Product-Led Sales Engine - Complete Playbook
A Strategic Playbook for Scaling SaaS from $1M to $750M+ ARR
This comprehensive 26-page playbook is designed for SaaS founders, product leaders, and GTM executives navigating the complex transition from early-stage growth to scalable, product-led revenue.
Drawing on experience from Microsoft, Slack, and multiple venture-backed scaleups, this guide introduces a proven 10-stage framework that maps the evolution from founder-led sales to an integrated, systemized go-to-market engine.
The playbook offers stage-by-stage insights across organizational design, product architecture, customer journeys, and sales enablement — providing strategic clarity on what to build, when to invest, and how to align product and GTM teams for predictable growth.
This is more than a white paper. It’s the strategic operating manual used by top SaaS operators to scale smarter — and a launch point for engaging with Beyond the Build’s advisory services.
A Strategic Playbook for Scaling SaaS from $1M to $750M+ ARR
This comprehensive 26-page playbook is designed for SaaS founders, product leaders, and GTM executives navigating the complex transition from early-stage growth to scalable, product-led revenue.
Drawing on experience from Microsoft, Slack, and multiple venture-backed scaleups, this guide introduces a proven 10-stage framework that maps the evolution from founder-led sales to an integrated, systemized go-to-market engine.
The playbook offers stage-by-stage insights across organizational design, product architecture, customer journeys, and sales enablement — providing strategic clarity on what to build, when to invest, and how to align product and GTM teams for predictable growth.
This is more than a white paper. It’s the strategic operating manual used by top SaaS operators to scale smarter — and a launch point for engaging with Beyond the Build’s advisory services.
A Strategic Playbook for Scaling SaaS from $1M to $750M+ ARR
This comprehensive 26-page playbook is designed for SaaS founders, product leaders, and GTM executives navigating the complex transition from early-stage growth to scalable, product-led revenue.
Drawing on experience from Microsoft, Slack, and multiple venture-backed scaleups, this guide introduces a proven 10-stage framework that maps the evolution from founder-led sales to an integrated, systemized go-to-market engine.
The playbook offers stage-by-stage insights across organizational design, product architecture, customer journeys, and sales enablement — providing strategic clarity on what to build, when to invest, and how to align product and GTM teams for predictable growth.
This is more than a white paper. It’s the strategic operating manual used by top SaaS operators to scale smarter — and a launch point for engaging with Beyond the Build’s advisory services.
Format: PDF (Instant Download)
Length: 26 pages
Author: James Colgan, Founder of Beyond the Build
Included:
A 10-stage SaaS growth model with benchmarks and pitfalls
Organizational resourcing and role guidance by ARR tier
Detailed product platform evolution and development
PQL design, onboarding architecture, and expansion motion strategies
Insights from scaling at Microsoft, Slack, and high-growth SaaS startups
Who It’s For:
SaaS founders and CEOs at $1M–$250M ARR
CEO, Chief Product Officer, Heads of Product, GTM, or Growth looking to scale
Investors and advisors supporting product-led teams
Price: $49 (one-time purchase)
Delivery: Instant digital download
Follow-up: Includes an invitation to schedule a free 30-minute strategy call with our consulting team
