Building Your Product-Led Sales Engine - Complete Playbook

$49.00

A Strategic Playbook for Scaling SaaS from $0 to $750M+ ARR

This comprehensive 30-page playbook is designed for SaaS founders, product leaders, and GTM executives navigating the complex transition from early-stage growth to scalable, product-led revenue.

Drawing on experience from Microsoft, Slack, and multiple venture and private equity backed scaleups, this guide explains a proven 10-stage framework that maps the evolution from founder-led sales to an integrated, systemized go-to-market engine.

The playbook offers stage-by-stage insights across organizational design, product architecture, customer journeys, and sales enablement - providing strategic clarity on what to build, when to invest, and how to align product and GTM teams for predictable growth.

This is more than a white paper. It’s the strategic operating manual used by top SaaS operators to scale smarter — and a launch point for engaging with Beyond the Build’s advisory services.

A Strategic Playbook for Scaling SaaS from $0 to $750M+ ARR

This comprehensive 30-page playbook is designed for SaaS founders, product leaders, and GTM executives navigating the complex transition from early-stage growth to scalable, product-led revenue.

Drawing on experience from Microsoft, Slack, and multiple venture and private equity backed scaleups, this guide explains a proven 10-stage framework that maps the evolution from founder-led sales to an integrated, systemized go-to-market engine.

The playbook offers stage-by-stage insights across organizational design, product architecture, customer journeys, and sales enablement - providing strategic clarity on what to build, when to invest, and how to align product and GTM teams for predictable growth.

This is more than a white paper. It’s the strategic operating manual used by top SaaS operators to scale smarter — and a launch point for engaging with Beyond the Build’s advisory services.

Format: PDF (Instant Download)

  • Length: 26 pages

  • Author: James Colgan, Founder of Beyond the Build

  • Included:

    • A 10-stage SaaS growth model with benchmarks and pitfalls

    • Organizational resourcing and role guidance by ARR tier

    • Detailed product platform evolution and development

    • PQL design, onboarding architecture, and expansion motion strategies

    • Insights from scaling at Microsoft, Slack, and high-growth SaaS startups

  • Who It’s For:

    • SaaS founders and CEOs at $1M–$250M ARR

    • CEO, Chief Product Officer, Heads of Product, GTM, or Growth looking to scale

    • Investors and advisors supporting product-led teams

  • Price: $49 (one-time purchase)

  • Delivery: Instant digital download

  • Follow-up: Includes an invitation to schedule a free 30-minute strategy call with our consulting team

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