Building a Product-Led Sales Engine

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A Guide to the 10 Stages of SaaS Growth

This guide describes the 10 stages of Building Your Product-Led Sales Engine - a strategic framework designed to help SaaS founders, product leaders, and GTM teams scale from early founder-led sales to a fully integrated, product-led revenue engine.

Spanning 10 critical growth stages, this ebook explains key concepts including Product Qualified Leads (PQLs), go-to-market alignment, expansion readiness, and org design strategies tailored to each revenue tier. It’s built from firsthand experience scaling teams at Microsoft, Slack, and multiple venture-backed startups.

If you’re evaluating your company’s next move - or deciding whether your growth engine is truly scalable - this offers clarity on where you are and what comes next.

A Guide to the 10 Stages of SaaS Growth

This guide describes the 10 stages of Building Your Product-Led Sales Engine - a strategic framework designed to help SaaS founders, product leaders, and GTM teams scale from early founder-led sales to a fully integrated, product-led revenue engine.

Spanning 10 critical growth stages, this ebook explains key concepts including Product Qualified Leads (PQLs), go-to-market alignment, expansion readiness, and org design strategies tailored to each revenue tier. It’s built from firsthand experience scaling teams at Microsoft, Slack, and multiple venture-backed startups.

If you’re evaluating your company’s next move - or deciding whether your growth engine is truly scalable - this offers clarity on where you are and what comes next.

Building Your Product-Led Sales Engine - Complete Playbook
Building Your Product-Led Sales Engine - Complete Playbook
$49.00

Format: PDF (Free Download)

  • Pages: 13

  • Author: James Colgan, Founder of Beyond the Build

  • Includes:

    • Overview of all 10 Product-Led Sales growth stages

    • Key metrics and organizational priorities at each phase

    • Sample GTM investments by ARR level

  • Intended For:

    • SaaS Founders & CEOs

    • Chief Product Officers, Heads of Product / GTM

    • Growth-stage Boards & Advisors

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