Product-Led Sales Engine: Executive Summary
A High-Level Guide to the 10 Stages of SaaS Growth
This executive summary provides a high-level overview of the Building Your Product-Led Sales Engine playbook — a strategic framework designed to help SaaS founders, product leaders, and GTM teams scale from early founder-led sales to a fully integrated, product-led revenue engine.
Spanning 10 critical growth stages, the summary introduces key concepts including Product Qualified Leads (PQLs), go-to-market alignment, expansion readiness, and org design strategies tailored to each ARR tier. It’s built from firsthand experience scaling teams at Microsoft, Slack, and multiple venture-backed startups.
If you’re evaluating your company’s next move — or deciding whether your growth engine is truly scalable — this summary offers clarity on where you are and what comes next.
To unlock the complete strategy with detailed guidance, benchmarks, and organizational investment recommendations, download the full version.
A High-Level Guide to the 10 Stages of SaaS Growth
This executive summary provides a high-level overview of the Building Your Product-Led Sales Engine playbook — a strategic framework designed to help SaaS founders, product leaders, and GTM teams scale from early founder-led sales to a fully integrated, product-led revenue engine.
Spanning 10 critical growth stages, the summary introduces key concepts including Product Qualified Leads (PQLs), go-to-market alignment, expansion readiness, and org design strategies tailored to each ARR tier. It’s built from firsthand experience scaling teams at Microsoft, Slack, and multiple venture-backed startups.
If you’re evaluating your company’s next move — or deciding whether your growth engine is truly scalable — this summary offers clarity on where you are and what comes next.
To unlock the complete strategy with detailed guidance, benchmarks, and organizational investment recommendations, download the full version.
A High-Level Guide to the 10 Stages of SaaS Growth
This executive summary provides a high-level overview of the Building Your Product-Led Sales Engine playbook — a strategic framework designed to help SaaS founders, product leaders, and GTM teams scale from early founder-led sales to a fully integrated, product-led revenue engine.
Spanning 10 critical growth stages, the summary introduces key concepts including Product Qualified Leads (PQLs), go-to-market alignment, expansion readiness, and org design strategies tailored to each ARR tier. It’s built from firsthand experience scaling teams at Microsoft, Slack, and multiple venture-backed startups.
If you’re evaluating your company’s next move — or deciding whether your growth engine is truly scalable — this summary offers clarity on where you are and what comes next.
To unlock the complete strategy with detailed guidance, benchmarks, and organizational investment recommendations, download the full version.
Format: PDF (Free Download)
Pages: 13
Author: James Colgan, Founder of Beyond the Build
Includes:
Overview of all 10 Product-Led Sales growth stages
Key metrics and organizational priorities at each phase
Sample GTM investments by ARR level
Intended For:
SaaS Founders & CEOs
Chief Product Officers, Heads of Product / GTM
Growth-stage Boards & Advisors
